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Adidas Originals: Remixing the Streets

Adidas has a long association with Olympic sport, dating back to 1936 and their founder's provision of shoes as the first sponsorship for Jesse Owens, who went on to win four gold medals. That close relationship with sports has continued across the decades in every field of activity. Now that the Olympics have returned to Great Britain for 2012, the Adidas Originals range continues to support Team GB, providing team ups of iconic designs with modern sensibilities to celebrate everything that the individual can achieve.

That individualist attitude is at the heart of how Adidas Originals are reaching out into today's connected world. Fans on Facebook can use graphics from the Adidas website that are specially designed to take advantage of the new Timeline to display their allegiance. The spirit of competition lives in City vs. City via Instagram to find out where the coolest people are. Their iPhone App allows you to scan trainers and search for their nearest equivalent and location in their stores, to celebrate the distinctive style that has made them a world leader in fashionable leisure wear.

They are the largest sportswear manufacturer in Europe, and that is reflected in the sheer diversity of the clothing and accessories available. As a fashion statement, they reflect street culture and the embracing of the search for your own place in the world. Practicality meets style in a rare meeting that evokes the flexibility of youth and the comfort of the familiar; catering for both the in-crowd and the outsider alike. The simple lines and splashes of colour seem to almost clear the stage for you to express yourself, unburdened by the fear that you might be treading on someone else's territory. This inspirational urge is only given fuel by the options now available on the Adidas website to customise and build your trainer designs, using a simple set of images and colour swatches to create some truly outstanding combinations.

Adidas Originals combine retro styling with today's sleek lines in partnership with top designers in a number of ranges that manage to be sporty but fashionable. The distinctive clothing ranges are updating classic vintage designs with up-to-date re-engineering that encourages you to mix and match to your heart's content and to make it easier than ever to find the clothing and accessories that match your mood and style. You can dress for leisure, or you can dress to be active, but you will always be dressing to impress.